Instagram has become a powerful platform for creators and brands to expand their reach through collaboration. By adding a collaborator to your posts, you can tap into each other’s audiences, enhance engagement, and create more dynamic content. Here’s a clear, step-by-step guide on how to add a collaborator on Instagram.
Step-by-Step Guide to Adding a Collaborator on Instagram
1. Open the Instagram App
- Launch the Instagram app on your mobile device.
- Log in to your account if you haven’t already.
2. Create a New Post
- Tap the “+” icon at the bottom centre of the screen.
- Choose the type of content you want to create (Feed Post, Reel, or Story).
- Upload a photo or video from your gallery or take one using the Instagram camera.
3. Edit Your Post
- Apply filters and make any necessary edits to your photo or video.
- Tap “Next” or “>” in the top right corner after editing.
4. Tag People
- On the final screen before posting, you’ll see options for writing a caption, tagging people, and adding location.
- Tap on “Tag People.”
5. Add Collaborator
- Tap on “Invite Collaborator.” This option is available for Feed Posts and Reels.
- Search for the username of the person you want to collaborate with.
- Select their name from the list. The collaborator will receive a notification to accept the collaboration.
6. Complete Your Post
- Add a caption, hashtags, location, and any other details you want.
- Tap “Share” (or “Done” for Reels) to publish your post.
How to Add a Collaborator on Instagram After Posting?
If you want to add collaborators after your post has been published, follow these steps:
1. Open Your Profile
- Go to your profile and locate the post you want to edit.
2. Access Post Options
- Tap on the three dots (…) at the top-right corner of the post.
- Select “Edit” from the menu.
3. Tag Collaborators
- In editing mode, tap on “Tag People.”
- Select “Invite Collaborator” and search for their username.
4. Save Changes
- After tagging, review your changes and tap “Done” to save.
Tips for Successful Collaborations
- Choose Wisely: Select collaborators who share a similar audience or brand values.
- Communicate Clearly: Maintain open lines of communication throughout the collaboration process.
- Engage Together: Encourage mutual engagement by responding to comments and promoting each other’s posts.
By following these steps, you can effectively utilise Instagram’s collaboration feature to enhance your content strategy and reach new audiences!
